The new concept for Holiland is designed for maximum impact and to give customers an attractive environment in which to shop and dine. The luxury bakery brand wanted a striking design to reinforce a light and airy feel. The lighting is key to bring the scale of the double height space down to the customer with furniture pieces and displays having multiple layers of lighting effects. The integrated facade lighting adds height to an already tall space and acts as a visual marker attracting customers from the street. The concept has been designed as a rollout in China with Shanghai as its first branch to open.